Based on my experience in the intersection between media and entrepreneurship, I was headhunted as Head of PR & Communications for TechBBQ in August 2021 to build a communications department from scratch, which since has meant:
- Employee and volunteer responsibility.
- Mapping of 900 stakeholders, including 500+ tech and business journalists from all over the world.
- Development of strategic communication plan and annual plan.
- Tons of press work.
- PR outreach to engage media to our annual Summit.
- International travels to global events.
- Interview with personalities within the tech world such as Robin Wauters, Larry Madowo, Des Traynor, Mike Butcher, Erika Cheung, Jeppe Rindom, Christian Bach, etc.
- Development of a new concept called “GRILLED by TechBBQ”.
- I’ve – together with my team – increased the coverage of TechBBQ in the local, national, and international media. See below the development from 2021-2024: (K = thousand, M = million, B = billion).
I’ve written an article about TechBBQ’s growth and move to Bella Center Copenhagen. Read it HERE.
Get to know TechBBQ better HERE.
Apart from the above, I have also been an organizer and interviewer on the following productions:
I myself have produced the following stories in 2022 and 2023:
As well as these productions in the run-up to TechBBQ 2021.
